It is very beneficial for any business to take advantage of the immense popularity of social media sites. Many people choose to follow a business account on social media when they know it will provide previews of new products that are of interest to them, inform them of special price offers and keep them up to date with industry news. By engaging with different types of social media user, it is easier to build brand awareness and to drive more traffic to a business website.
Engaging Social Media Users
By leveraging social media, your business messages can be made to appeal to users who prefer seeing images, those who regularly view videos and users who expect to the particular type of text message to appear in their social media feed. When you build a following for your business in various social networks, you will engage a wider variety of users who make up your audience.
Each social media site works in a slightly different way. While some users are active on more than one site, there are many more who focus their social networking activities on one network. Some prefer either Facebook or Twitter. Others choose to spend their time at Instagram or prefer to be active at Linked-in, Google Plus, SnapChat, Pinterest or any other social site with its loyal users.
Every update posted in social media, whether it is text, an infographic, a single image or a video, can feature a link to a landing page or lead to some appropriate content on a business website. Therefore the more links you post in social media, the more your content will be viewed and acted on.
Growing an Audience via Social Media
It makes a lot more sense to share your content with social media than to wait for your website visitors to start sharing it.
When you have a good number of connections, followers or friends on various social media platforms, you can expect more of them to share your content with their supporters, who are likely to have similar interests. That way you will quickly grow your audience and get more visits to your website.
Your website content could go viral when it features something particularly informative, entertaining or unusual.
Leveraging Social Media
Building awareness for your brand through social media has far more value than you can expect just by using paid advertising. It allows for greater engagement with an audience of both potential customers and loyal clients. Many of them who regularly visit links from their social media feeds are also happy to share the links they like with their online friends.
Social media also has the advantage of helping a business to get its website content found and viewed. Using the Google Plus network is a sure way to get your content into search results. Twitter also has an arrangement with Google.
Rankings are not enough. You need to leverage social media to drive traffic to your website.