Since March 8, the Search community is panicking on Twitter and specialized SEO forums.
Many of them have indeed noticed dizzying falls from their site on the search engines, with a few exceptions of course.
Would Google Fred be a significant new update to the algorithm?
What were the warning signs?
For now, it’s only suspicious updates since it has not been confirmed by Google. And yet, the effects of this supposed Google Fred update are quite real to them. Sudden falls in the ranking of search engines and decreases in traffic have indeed been observed since 8 March. As evidenced by the Rank Ranger risk index, significant fluctuations in search engines were observed around March 8th.
If we do not officially know what is stalking Google Fred, strong doubts weigh on not linking. According to some discussions in the forums, it appears that most penalized sites would resort to excessive use of unnatural backlinks or exact anchors (relating to the main keywords).
At the moment, the effects of the Google Fred update are essentially (and logically) felt on sites using Black Hat SEO. As time goes by, the update should be felt more widely. Google, which no longer wishes to communicate on the various updates of its algorithm, has not yet confirmed that of March 8th.
We advise you to monitor the movements of your website. The Google Fred update could already have had negative impacts as positive. Among the flood of reactions among webmasters, some have indeed noticed unexpected returns since March 8.