How to set up Rich Snippets on WordPress?

If you are interested in a little word about SEO, you must have heard about Rich Snippets. You know, those little enriched extracts displayed on the SERP (search engine results page). If like me you have a WordPress website, you may have looked for ways to integrate them into your site. I’ll explain everything.

What is Rich Snippet and what does it look like?

For those who do not know it yet, the “Rich Snippet”, also called “enriched extract” in French is a description of page appearing in the pages of results of the main search engines (Google, Bing, etc.) which is enriched compared to the traditional results.

To benefit from Rich Snippet in search engine results, a page must be optimized through structured data tagging.

Here is an example:

google rich snipet

You should notice several things on this result page. Of course I’m talking about the 4 organic results (not the Adwords ad).

How to set up Rich Snippets on WordPress?

Are you convinced and want to implement Rich Snippets on your WordPress site? First of all, many themes offer it natively, especially for ecommerce themes that should normally display customer notes.

However, if like me you have a showcase site or a blog, you might want to include Rich Snippets in your articles, pages, etc.. How do we do that?

Personally, the only enriched extract that interests me are the stars, it’s graphic, colorful, it really attracts the eye of the Internet user. The Ariadne’s thread I have much more doubts.

There is a plugin that tries to display everything: All In One Schema Rich Snippets.

Personally, I haven’t tested it, because as I said, the only thing that interests me is the stars. There is a simple and light Plugin that makes this Job: kk Star Ratings by Kamal Khan.

The configuration is quite simple, once installed you just need to go to kk Star Ratings -> Settings. Overall the configuration is quite simple, you must first click on “Enable”, then you can choose or display your voting system in stars: Home page, Archives, Articles, Pages. Personally I only left it on the articles, but I could easily be tempted to post them on the pages, I think about it.

In the ” Google Rich Snippets ” part you will have to check Enable, otherwise your stars will not be displayed on the SERP.

star ratings increase ctr

You can also configure “Unique voting” to avoid Spam. This will prevent people from voting several times. On the principle if a visitor wanted to put several times 5 stars that would be top, but imagine that someone who does not like you comes to put 100 times 1 star, you will look stupid because the note would be catastrophic and would be posted on the SERP…

You can also choose where to display the stars, personally I displayed them in the bottom right corner, you should see them in the bottom right corner of this article.

I let you search the other tabs, you can also customize the Design of your stars, text, etc..

Interesting thing, if ever someone comes to spam one of your articles by badly noting it, know that you will be able to Reset the votes of the articles, pages, etc one by one.

As you can see, the Plugin displays the average score, the number of votes, etc. It’s still quite nice and I’ve noticed that my traffic has increased since the (rapid) implementation of Rich Snippets on my blog posts.


Just as optimizing meta-description tags, setting up Rich Snippets will not improve your SEO, you will not gain positions in rankings. However you will be able to generate more clicks and therefore get more traffic thanks to a higher conversion rate. Finally, it is SXO (Search eXperience Optimization) or SERP Optimization.

Moreover, integration being very simple and free there is no reason why Rich Snippets should not be implemented.

Neuromarketing Tips To Get an Edge In Your Market

As entrepreneurs, we need to be regularly selling ideas, products and services, But ironically, selling is not something that is very easy to all entrepreneurs.

Jürgen Klaric, the neuromarketing expert, has spent years studying the human mind and has made interesting discoveries about the behavior of the consumer and how you can sell more by changing some of your habits.

Yesterday Jürgen offered a free streaming in which participated more than 11 thousand entrepreneurs and businessmen. The central theme of the event was “Neuroventas”, an area of neuromarketing who focuses on the science of sales and shows professionals how to sell more and better.

Then I will share some of the most interesting data that were mentioned throughout the event, and that self confidence will help you sell more efficiently.

Interesting, right? Do you feel to put these tips into practice?



Smart ways to use LinkedIn for real estate

LinkedIn is the largest professional social network in the world. There are currently 277 million registered members since its launch in 2003, including 7 million in France.

That makes two new members who join LinkedIn every second! These numbers are huge, so do not miss this exploration potential for your real estate agency.

The first advantage of LinkedIn is to make themselves known to clients and potential visitors; that many people are unaware. Indeed, at first glance, many of them think that this site is dedicated to the search for employment, while LinkedIn is all a business development tool!

Currently, it has become an essential way to increase awareness of a company. For example, this real estate agency network appears as a serious and willing to be known in the professional world.

It certainly requires time and effort, but it is worth a try!

To begin, we must first create a profile; namely that it is the basis of your project. When a visitor is led to look at your profile, the first few seconds are decisive. This one will know right away if it wishes to do business with you or not.

Here’s a guide 15 tips for using LinkedIn as a real tool for generating “leads”.



1. Professional photo

No one will recognize you if you do not see your face well!
Besides this, the best photos are those that have a background with beautiful solid colours that highlight your face. As a real estate agent you made a representation trade; so you have to present yourself as professionally as the agency.

You should know that you can crop the picture so that when downloading coaching perfect.

2. Use a catchy title

The visible professional title under your name will appear throughout the site.

So use simple and clear terms. Here also stay clear unequivocal otherwise, no one will understand you. Add your particular area; location remains the first search term in real estate.

3. You are more than your job

The biggest mistake people often make is that they exclude their non-work-related experiences. If you belong to various social networking groups or if you blog; made know.

For a real estate agent have local commitments (member of a committee at the town hall, association, sports club …) is paramount, this must be indicated on your LinkedIn profile. Thus, LinkedIn will connect you to this or these social networks for professionals, and customers find you.

4. Create professional relationships that count

Take some time every month to update your contacts and add your new experiences; whether professional or not on LinkedIn.

A simple rule to add or not a contact: would you be comfortable calling that person by phone? If this is not the case, do not add to your contacts.
This includes thinking systematically add your clients, what is the best way to play the word of mouth.

This will allow you to expand your relationships, share experiences and also work together. There is no barrier on LinkedIn; each in a free choice to conduct its business as it sees fit.

A page “Do you know” is accessible. It allows you to add contacts that are linked to one of your training, one of your contacts … etc.

5. Work your recommendations

meet-people-and-introduce-yourself-the-right-wayGet recommendations from its customers or professionals with whom we worked improves e-reputation. You will be recognized in your field. After the end of each transaction, consider asking your satisfied customers to be part of your contacts and ask them for a recommendation.

The best way to get a recommendation is to ask yourself the desired people. Moreover, people can also do it on their own, but this is quite rare because it requires a minimum of time. It is important to recognize the value of people’s judgments; it is a real motivator.

You can also use opinions by sending the same recommendations to your contacts. You will see how you will be surprised the number of returned about you. A more common variant of the recommendations is now the conferring of powers that contacts can assign you.

6. Use your abstract wisely

Fill your resume intelligently so that information goes to the internet.
Answer this question: “Why do you do what you do? “. About you, your past actions. Tell a “story” that exposes the things you have done so far.

7. Do not overlook the details

There is a LinkedIn feature that allows the addition of tools: this is to complete your profile content/skills from other websites.

For example, it is possible to add content to, Twitter and WordPress. It will be providing a complete view of your digital presence to people who see your profile.

8. Feed regularly the conversation

With a click and mouse movement, you can easily control the arrangement of the different sections that make up your profiles.
Beside each title on your profile, there is a directional arrow as an icon that allows you to reorganize and focus on parts of your profile to attract the eye of Internet users.

When loading your page as much data appears. If you drag up, Internet users can see the information of primary importance. Your best asset as a real estate agent will have good recommendations of clients, reassemble this section as it becomes quite comprehensive.

9. Do not forget the benefits of SEO

If you put your public profile, search engines like Google and Bing will index the.
Take the time to optimize your resume using your name instead of “I” or “me.”
You can also create a link to the desired site and your LinkedIn profile.

LinkedIn Tricks To Make Your Profile Awesome


Parrot AR Drone 2.0 (Sans GPS)

Best Way to Market a Drone Business

When a person is looking to market their drone photography business, they will turn to friends and family for help. While a person may be good at taking aerial photography they need to market their business properly to be successful. There are some marketing tips to help improve a drone photography company with a drone avec telecommande et camera.

Develop a Clear Message

take breathtaking aerial videos
Take breathtaking aerial videos

The company should have a clear signal about their mission and should be able to reach their niche. A drone pilot can make money taking pictures of landscaping for a survey company, real estate, or private engagement such as weddings they need to market their service for this audience.

The sooner that the drone business can select the type of service they are going to provide the easier it will be to market. There should be a professional website that advertises a particular service. Instead of just stating that aerial drone services provide the business should state something such as real estate aerial photography for commercial realtors. A person should also include the location in which they serve.


A business can have the best-looking website, but it will not be of use if any one can find it. It is where a person should use some SEO skills. A person should think of keywords that relate to their business. They should type these words into a search engine and make sure their website shows up n the results. If not they need to take the time to link some keywords to their site to make sure it appears in the results.

Use a Lead Magnet

A lead magnet is something that a company gives customers for free if they provide their email address. Even if a person is not looking to use the service right now, they will be able to be contacted in the future. In a couple of weeks, they may be ready to make a purchase. An ebook such as a flying guide or even free training or legislation guide can be offered in exchange for the email address.

Loss the Contact Us Language

The landing page of the website can be used to interact with customers. This will turn a visitor of the site into a customer. The landing page is the most relevant page. This page can have different actions for the customer such click here to request a quote or register for our free email services.

a volcano shot in drone
A volcano shot in drone on reunion Island!
Email Marketing

Based on research from the Direct Marketing Association every dollar that is spent on email marketing will bring in an average of $42 to the business. This marketing will get the attention of possible customers. Email is also a good way to stay in contact with clients. They can also send an email at any time if they have a question. Email is also a great way to let the customer know about promotions, discounts, and special offers. They can also find out the latest happening in drone photography.

One of the best places to register the business is at This website is well known and well respect in the drone photography industry and has been known for attracting customers.