The Aspects of Digital Marketing

Digital marketing is the process of utilizing the internet at a prime marketing resource for your business. Most companies in the United States are local in nature, so it would make sense to emphasize a geographical reach for a campaign that would be centered around this method.

The first topic of focus is the building of an appropriately scaled website. It should be very organized and well built in that it should function very easily for the viewer. You should assume that anyone coming to your business website is going there for information, rather than to be entertained.

Forget about the flash presentations and anything that takes too long to load, just have a great copy as far as what your business does, sells or offers. You should have a well-designed system where people can easily find anything they wish to see.

Your website should be well optimized

young man browsing the webThis means that it should rank well in the search engines when the topic of your business mentioned in your local area is searched for.

Your website should be fully available to anyone searching for mobile devices. Since roughly 65 percent of all the internet searches is now done on people’s smartphones, iPads or tablets, it is only logical that this is the case.

Embrace social media because this is where the action is. Traditional advertising such as radio, TV and print media still works, but the cost of such compared to digital marketing does not compare.

Properly done, even with fees of SEO digital providing companies will far outdistance traditional media concerning the results. With digital ad campaigns, your returns are going to be much quicker, and provide the possibility of explosive results.

Make sure you are on social medias

Take Facebook for example, which is the great driver of online, social media advertising. You can develop a following audience rather quickly by simply doing a daily post and responding to anus opportunity to directly engage with your potential new customer base.

People like to be involved, and if the look at your business as a cause, a fun experience, or even interesting you have a chance to market to them. Here is the opportunity to offer discounts, games, prizes, and special events, where your customers to be can get involved, have fun, and save money.

Facebook also has a great pay-per-click ad system that enables you to target the specific demographic that fits your niche. For example, if you are a hobby shop, you simply narrow down your demographic to the very people whom you decree as your ideal customer. Then you create an ad or a coupon for just those people in your specific area, say a hundred mile radius. These people, who you never knew before, suddenly are your best customers.

The same can be done with other social media giants as Pinterest, Twitter, and Instagram. Each of these social media sites has a set of entirely different people, so you can set up marketing campaigns to each of them separately.

This can get overwhelming with the follow-up that will be needed, so if you hire an outside SEO company to do this for you, your returns will still be excellent, and you will be spending all your time helping all of your new customers.

digital marketing explained

Top Digital Agency Marketing Tips

Introduction

If you do not have a website on the Internet, to promote your business, then our first tip would be, “Get on the Internet.”

Every business should have an internet presence to attract customers, and if you are not attracting new clients, can you figure out where your business might be heading?

More than 70% of all purchases today are done following an Internet search. People are looking for quality information and places to buy the product or service, and if you do not have a healthy Internet presence, you are missing out. Below, to help you understand what you need to do, we provide the following top digital agency marketing tips.

Digital Agency Marketing Tips

  1. For our first digital agency marketing tip, we go back to the basics; get on the Internet if you are not already there. This topic has been beaten to death so we will not belabor it anymore.
  1. Our second digital agency marketing tip is, know how your website is performing. What I refer to is:
  1. a) How much traffic is your website getting and how does your website rank?
  1. b) Is your traffic coming from direct links or Internet searches? This can be a measure of how well your Internet SEO is functioning. If you are not getting a large chunk of your traffic from Internet searches, then someone else is getting all those new customers, and our third digital agency marketing tip would be, quickly fix your website as you are losing business.
  2. Our next digital agency marketing tip is, don’t look at what you have done to date as a failure. Spend the 70% of the time people spend on worrying about the past, focusing on the future. What we have found working with lots of clients is, some people are nervous about sticking their necks out, suggesting there are things not right with the website on the Internet. This only delays the pain, so let’s look at this as a great opportunity.
  1. If you do not have a digital marketing plan, then our next digital agency marketing tip would be, get help to develop a digital marketing plan that includes, but not limited to:
  1. a) Search Engine Optimization objectives.
  2. b) A simple, but an effective website that is not cluttered.
  3. c) Content optimization
  4. d) Conversion optimization
  5. e) Opportunity-based link building
  6. f) Constant monitoring of site health through diagnostics
  7. g) Scheduled reporting on performance.
  1. Getting your message out about your website is a large job. Integral to any website marketing plan is using all the social media tools available to spread the word. As our last digital agency marketing tip, we strongly suggest your digital marketing strategy include a full-blown social media campaign.

 

Conclusion

digital marketing overviewThe Internet can be one of the greatest tools for marketing your company, and your services or products. The opportunities, and the use of digital marketing, although critical to corporate success, are many times mostly misunderstood.

Business owners and managers, in many cases, believe that once they have a website that is all they have to do. They then wonder why they are not seeing all those new customers coming to through their doors, or at least buying their products or services over the Internet. It is sad there is a disconnect, but just like marketing by other means, you have to understand what makes it work, or have people working with you that do know what makes it work.

And now, we will give you a “freebie;” one more digital agency marketing tip. Have people on your team who not only know how to technically build a website, but know how digital marketing works. The two are not the same, and if someone tries to convince you they are, go and talk to someone else.