How to set up Rich Snippets on WordPress?

If you are interested in a little word about SEO, you must have heard about Rich Snippets. You know, those little enriched extracts displayed on the SERP (search engine results page). If like me you have a WordPress website, you may have looked for ways to integrate them into your site. I’ll explain everything.

What is Rich Snippet and what does it look like?

For those who do not know it yet, the “Rich Snippet”, also called “enriched extract” in French is a description of page appearing in the pages of results of the main search engines (Google, Bing, etc.) which is enriched compared to the traditional results.

To benefit from Rich Snippet in search engine results, a page must be optimized through structured data tagging.

Here is an example:

google rich snipet

You should notice several things on this result page. Of course I’m talking about the 4 organic results (not the Adwords ad).

How to set up Rich Snippets on WordPress?

Are you convinced and want to implement Rich Snippets on your WordPress site? First of all, many themes offer it natively, especially for ecommerce themes that should normally display customer notes.

However, if like me you have a showcase site or a blog, you might want to include Rich Snippets in your articles, pages, etc.. How do we do that?

Personally, the only enriched extract that interests me are the stars, it’s graphic, colorful, it really attracts the eye of the Internet user. The Ariadne’s thread I have much more doubts.

There is a plugin that tries to display everything: All In One Schema Rich Snippets.

Personally, I haven’t tested it, because as I said, the only thing that interests me is the stars. There is a simple and light Plugin that makes this Job: kk Star Ratings by Kamal Khan.

The configuration is quite simple, once installed you just need to go to kk Star Ratings -> Settings. Overall the configuration is quite simple, you must first click on “Enable”, then you can choose or display your voting system in stars: Home page, Archives, Articles, Pages. Personally I only left it on the articles, but I could easily be tempted to post them on the pages, I think about it.

In the ” Google Rich Snippets ” part you will have to check Enable, otherwise your stars will not be displayed on the SERP.

star ratings increase ctr

You can also configure “Unique voting” to avoid Spam. This will prevent people from voting several times. On the principle if a visitor wanted to put several times 5 stars that would be top, but imagine that someone who does not like you comes to put 100 times 1 star, you will look stupid because the note would be catastrophic and would be posted on the SERP…

You can also choose where to display the stars, personally I displayed them in the bottom right corner, you should see them in the bottom right corner of this article.

I let you search the other tabs, you can also customize the Design of your stars, text, etc..

Interesting thing, if ever someone comes to spam one of your articles by badly noting it, know that you will be able to Reset the votes of the articles, pages, etc one by one.

As you can see, the Plugin displays the average score, the number of votes, etc. It’s still quite nice and I’ve noticed that my traffic has increased since the (rapid) implementation of Rich Snippets on my blog posts.

Conclusion

Just as optimizing meta-description tags, setting up Rich Snippets will not improve your SEO, you will not gain positions in rankings. However you will be able to generate more clicks and therefore get more traffic thanks to a higher conversion rate. Finally, it is SXO (Search eXperience Optimization) or SERP Optimization.

Moreover, integration being very simple and free there is no reason why Rich Snippets should not be implemented.

gemini 2 from macpaw

Gemini 2 searches for duplicates on Mac

The storage spaces grow, and even with an organized classification of its files one always ends up having copies of files and duplicates which occupy space unnecessarily. Gemini (9.99$, introductory price, regular price 19.99$), which goes into version 2 with many new features, quickly identify all duplicates and offers them for comparison before elimination.

Intelligent search and safe deletion

Right from the first version, Gemini had chosen an interface with a rather licked aesthetic. Gemini 2 redesigns its presentation in depth, more straightforward but as effective.
Drag a folder to the Gemini window to start identifying duplicates.

For an 8 GB folder (22000 files), it takes about 1 minute for Gemini to scan it. With our 40GB Dropbox and 90,000 files, it takes just 10 minutes to identify 2.82GB of supposedly duplicate documents.

If you move the cursor over the colored sectors, Gemini indicates the space occupied by each identified file category.

Smart but inefficient cleaning

smart cleanup feature

Once the analysis is complete, Gemini automatically tries to select the duplicates for which the application has no doubt: in our example, this represents 346.5 MB out of the potential 2.82 GB. You can then either “View Results” or use the “Smart Cleanup” that will place these files in the recycle bin.

In the context of intelligent cleaning, in case of doubt, do not hesitate to use the “Show Trash” button which lists deletions and offers the possibility of restoring files that should not have gone to waste.

In our various tests, “intelligent cleaning” is always quite careful and only removes a small part of the identified duplicates. However, these are files for which the algorithm is sure of it, and we did not notice any errors, it only remains to process the remaining files manually.

Switch to selective sorting

Whether you have used intelligent cleaning or not, the bulk of sorting files considered duplicates remains to be done manually.
For this operation Gemini classifies the files into two sections (exact duplicates and similar files) and several categories (Archives, Documents, Folders, Images, etc.).

The list, to be displayed in list mode or thumbnail grid, details the locations of duplicates, their number and what differentiates them in the form of icons (location, size, modification date). On the right, you have a preview of the selected file.

From this moment on you have the choice between opening each series of duplicates or using the selection options: automatically, old, recent and… randomly. As for intelligent cleaning, these duplicates have every reason to be eliminated except that you need, for example, the same document in several customer files.

In the basic options, you can set the minimum file size to scan and disable scanning for similar files to somewhat speed up the scanning process. It is also possible to exclude specific files and folders or by extensions.

It is then offered to manage the “smart rules” that Gemini feeds as you clean up. it is clear from this feature that gemini mac is simply an amazing tool!

The interesting part of the Preferences is located in the last tab ” Delete ” which proposes different methods to eliminate duplicates: place in the recycle bin, move to a folder of your choice, delete permanently.

Also, you can request that an empty folder is also deleted and the icing on the cake, Gemini 2 offers the creation of physical links to the original file instead of the gourmand file in place. Very smart and practical: you somehow keep your document in its place, while saving space. Note that Gemini 1 users benefit from the $9.99 launch promotion permanently.

Gemini 2, in brief

What we love

  • The interface: practical and pretty
  • Cleaning with its restoration function
  • Processing similar files

What we like less

  • The prudence of intelligent cleaning
  • Analysis time for very large files
Google algorithm changes

Would the Google algorithm still strike in 2017?

Since March 8, the Search community is panicking on Twitter and specialized SEO forums.

Many of them have indeed noticed dizzying falls from their site on the search engines, with a few exceptions of course.

Would Google Fred be a significant new update to the algorithm?

What were the warning signs?

For now, it’s only suspicious updates since it has not been confirmed by Google. And yet, the effects of this supposed Google Fred update are quite real to them. Sudden falls in the ranking of search engines and decreases in traffic have indeed been observed since 8 March. As evidenced by the Rank Ranger risk index, significant fluctuations in search engines were observed around March 8th.

If we do not officially know what is stalking Google Fred, strong doubts weigh on not linking. According to some discussions in the forums, it appears that most penalized sites would resort to excessive use of unnatural backlinks or exact anchors (relating to the main keywords).

And after?

At the moment, the effects of the Google Fred update are essentially (and logically) felt on sites using Black Hat SEO. As time goes by, the update should be felt more widely. Google, which no longer wishes to communicate on the various updates of its algorithm, has not yet confirmed that of March 8th.

We advise you to monitor the movements of your website. The Google Fred update could already have had negative impacts as positive. Among the flood of reactions among webmasters, some have indeed noticed unexpected returns since March 8.

Neuromarketing Tips To Get an Edge In Your Market

As entrepreneurs, we need to be regularly selling ideas, products and services, But ironically, selling is not something that is very easy to all entrepreneurs.

Jürgen Klaric, the neuromarketing expert, has spent years studying the human mind and has made interesting discoveries about the behavior of the consumer and how you can sell more by changing some of your habits.

Yesterday Jürgen offered a free streaming in which participated more than 11 thousand entrepreneurs and businessmen. The central theme of the event was “Neuroventas”, an area of neuromarketing who focuses on the science of sales and shows professionals how to sell more and better.

Then I will share some of the most interesting data that were mentioned throughout the event, and that self confidence will help you sell more efficiently.

Interesting, right? Do you feel to put these tips into practice?

Source

the-linkedin-corporation

Smart ways to use LinkedIn for real estate

LinkedIn is the largest professional social network in the world. There are currently 277 million registered members since its launch in 2003, including 7 million in France.

That makes two new members who join LinkedIn every second! These numbers are huge, so do not miss this exploration potential for your real estate agency.

The first advantage of LinkedIn is to make themselves known to clients and potential visitors; that many people are unaware. Indeed, at first glance, many of them think that this site is dedicated to the search for employment, while LinkedIn is all a business development tool!

Currently, it has become an essential way to increase awareness of a company. For example, this real estate agency network appears as a serious and willing to be known in the professional world.

It certainly requires time and effort, but it is worth a try!

To begin, we must first create a profile; namely that it is the basis of your project. When a visitor is led to look at your profile, the first few seconds are decisive. This one will know right away if it wishes to do business with you or not.

Here’s a guide 15 tips for using LinkedIn as a real tool for generating “leads”.

CREATE YOUR PROFILE

networking-is-crucial-to-your-success

1. Professional photo

No one will recognize you if you do not see your face well!
Besides this, the best photos are those that have a background with beautiful solid colours that highlight your face. As a real estate agent you made a representation trade; so you have to present yourself as professionally as the agency.

You should know that you can crop the picture so that when downloading coaching perfect.

2. Use a catchy title

The visible professional title under your name will appear throughout the site.

So use simple and clear terms. Here also stay clear unequivocal otherwise, no one will understand you. Add your particular area; location remains the first search term in real estate.

3. You are more than your job

The biggest mistake people often make is that they exclude their non-work-related experiences. If you belong to various social networking groups or if you blog; made know.

For a real estate agent have local commitments (member of a committee at the town hall, association, sports club …) is paramount, this must be indicated on your LinkedIn profile. Thus, LinkedIn will connect you to this or these social networks for professionals, and customers find you.

4. Create professional relationships that count

Take some time every month to update your contacts and add your new experiences; whether professional or not on LinkedIn.

A simple rule to add or not a contact: would you be comfortable calling that person by phone? If this is not the case, do not add to your contacts.
This includes thinking systematically add your clients, what is the best way to play the word of mouth.

This will allow you to expand your relationships, share experiences and also work together. There is no barrier on LinkedIn; each in a free choice to conduct its business as it sees fit.

A page “Do you know” is accessible. It allows you to add contacts that are linked to one of your training, one of your contacts … etc.

5. Work your recommendations

meet-people-and-introduce-yourself-the-right-wayGet recommendations from its customers or professionals with whom we worked improves e-reputation. You will be recognized in your field. After the end of each transaction, consider asking your satisfied customers to be part of your contacts and ask them for a recommendation.

The best way to get a recommendation is to ask yourself the desired people. Moreover, people can also do it on their own, but this is quite rare because it requires a minimum of time. It is important to recognize the value of people’s judgments; it is a real motivator.

You can also use opinions by sending the same recommendations to your contacts. You will see how you will be surprised the number of returned about you. A more common variant of the recommendations is now the conferring of powers that contacts can assign you.

6. Use your abstract wisely

Fill your resume intelligently so that information goes to the internet.
Answer this question: “Why do you do what you do? “. About you, your past actions. Tell a “story” that exposes the things you have done so far.

7. Do not overlook the details

There is a LinkedIn feature that allows the addition of tools: this is to complete your profile content/skills from other websites.

For example, it is possible to add content to SlideShare.net, Twitter and WordPress. It will be providing a complete view of your digital presence to people who see your profile.

8. Feed regularly the conversation

With a click and mouse movement, you can easily control the arrangement of the different sections that make up your profiles.
Beside each title on your profile, there is a directional arrow as an icon that allows you to reorganize and focus on parts of your profile to attract the eye of Internet users.

When loading your page as much data appears. If you drag up, Internet users can see the information of primary importance. Your best asset as a real estate agent will have good recommendations of clients, reassemble this section as it becomes quite comprehensive.

9. Do not forget the benefits of SEO

If you put your public profile, search engines like Google and Bing will index the.
Take the time to optimize your resume using your name instead of “I” or “me.”
You can also create a link to the desired site and your LinkedIn profile.

LinkedIn Tricks To Make Your Profile Awesome

NOW YOU ARE READY TO PROMOTE YOUR REAL ESTATE AGENCY ON LINKEDIN

Parrot AR Drone 2.0 (Sans GPS)

Best Way to Market a Drone Business

When a person is looking to market their drone photography business, they will turn to friends and family for help. While a person may be good at taking aerial photography they need to market their business properly to be successful. There are some marketing tips to help improve a drone photography company with a drone avec telecommande et camera.

Develop a Clear Message

take breathtaking aerial videos
Take breathtaking aerial videos

The company should have a clear signal about their mission and should be able to reach their niche. A drone pilot can make money taking pictures of landscaping for a survey company, real estate, or private engagement such as weddings they need to market their service for this audience.

The sooner that the drone business can select the type of service they are going to provide the easier it will be to market. There should be a professional website that advertises a particular service. Instead of just stating that aerial drone services provide the business should state something such as real estate aerial photography for commercial realtors. A person should also include the location in which they serve.

Use SEO

A business can have the best-looking website, but it will not be of use if any one can find it. It is where a person should use some SEO skills. A person should think of keywords that relate to their business. They should type these words into a search engine and make sure their website shows up n the results. If not they need to take the time to link some keywords to their site to make sure it appears in the results.

Use a Lead Magnet

A lead magnet is something that a company gives customers for free if they provide their email address. Even if a person is not looking to use the service right now, they will be able to be contacted in the future. In a couple of weeks, they may be ready to make a purchase. An ebook such as a flying guide or even free training or legislation guide can be offered in exchange for the email address.

Loss the Contact Us Language

The landing page of the website can be used to interact with customers. This will turn a visitor of the site into a customer. The landing page is the most relevant page. This page can have different actions for the customer such click here to request a quote or register for our free email services.

a volcano shot in drone
A volcano shot in drone on reunion Island!
Email Marketing

Based on research from the Direct Marketing Association every dollar that is spent on email marketing will bring in an average of $42 to the business. This marketing will get the attention of possible customers. Email is also a good way to stay in contact with clients. They can also send an email at any time if they have a question. Email is also a great way to let the customer know about promotions, discounts, and special offers. They can also find out the latest happening in drone photography.

One of the best places to register the business is at JobsForDrones.com. This website is well known and well respect in the drone photography industry and has been known for attracting customers.

The Aspects of Digital Marketing

Digital marketing is the process of utilizing the internet at a prime marketing resource for your business. Most companies in the United States are local in nature, so it would make sense to emphasize a geographical reach for a campaign that would be centered around this method.

The first topic of focus is the building of an appropriately scaled website. It should be very organized and well built in that it should function very easily for the viewer. You should assume that anyone coming to your business website is going there for information, rather than to be entertained.

Forget about the flash presentations and anything that takes too long to load, just have a great copy as far as what your business does, sells or offers. You should have a well-designed system where people can easily find anything they wish to see.

Your website should be well optimized

young man browsing the webThis means that it should rank well in the search engines when the topic of your business mentioned in your local area is searched for.

Your website should be fully available to anyone searching for mobile devices. Since roughly 65 percent of all the internet searches is now done on people’s smartphones, iPads or tablets, it is only logical that this is the case.

Embrace social media because this is where the action is. Traditional advertising such as radio, TV and print media still works, but the cost of such compared to digital marketing does not compare.

Properly done, even with fees of SEO digital providing companies will far outdistance traditional media concerning the results. With digital ad campaigns, your returns are going to be much quicker, and provide the possibility of explosive results.

Make sure you are on social medias

Take Facebook for example, which is the great driver of online, social media advertising. You can develop a following audience rather quickly by simply doing a daily post and responding to anus opportunity to directly engage with your potential new customer base.

People like to be involved, and if the look at your business as a cause, a fun experience, or even interesting you have a chance to market to them. Here is the opportunity to offer discounts, games, prizes, and special events, where your customers to be can get involved, have fun, and save money.

Facebook also has a great pay-per-click ad system that enables you to target the specific demographic that fits your niche. For example, if you are a hobby shop, you simply narrow down your demographic to the very people whom you decree as your ideal customer. Then you create an ad or a coupon for just those people in your specific area, say a hundred mile radius. These people, who you never knew before, suddenly are your best customers.

The same can be done with other social media giants as Pinterest, Twitter, and Instagram. Each of these social media sites has a set of entirely different people, so you can set up marketing campaigns to each of them separately.

This can get overwhelming with the follow-up that will be needed, so if you hire an outside SEO company to do this for you, your returns will still be excellent, and you will be spending all your time helping all of your new customers.

Link Building: Two Invaluable Elements

In the Internet city, links are the streets that search engine crawlers use to find their way around. By analyzing links, search engines like Google can determine the relationship between different web pages. Also, they can determine how relevant a page is for given keywords. Thus, links are votes of popularity. The more links to a page, the better it does in search engine results, most of the times.

Search engines are sophisticated pieces of software that use a lot of algorithms to determine how valuable links are. At the very basic, search engines evaluate links coming from different sites. If an inbound link comes from a popular website, then search engines will evaluate such a backlink as a valuable link. Similarly, if a link comes from a site that is down in popularity, then search engines assign a lower value to such links. Another noteworthy thing about backlinks is the fact that anchor text matters a lot. If a link points to a page with the right keywords, then search engines will rank the page higher. The inverse is also correct.

In summation, link building is not all about gathering outbound links. The value of the links matters a lot and as a website owner, you need to make sure you get valuable links to get right up there on page ranking.

google search engine user