As entrepreneurs, we need to be regularly selling ideas, products and services, But ironically, selling is not something that is very easy to all entrepreneurs.
Jürgen Klaric, the neuromarketing expert, has spent years studying the human mind and has made interesting discoveries about the behavior of the consumer and how you can sell more by changing some of your habits.
Yesterday Jürgen offered a free streaming in which participated more than 11 thousand entrepreneurs and businessmen. The central theme of the event was “Neuroventas”, an area of neuromarketing who focuses on the science of sales and shows professionals how to sell more and better.
Then I will share some of the most interesting data that were mentioned throughout the event, and that self confidence will help you sell more efficiently.
Interesting, right? Do you feel to put these tips into practice?
LinkedIn is the largest professional social network in the world. There are currently 277 million registered members since its launch in 2003, including 7 million in France.
That makes two new members who join LinkedIn every second! These numbers are huge, so do not miss this exploration potential for your real estate agency.
The first advantage of LinkedIn is to make themselves known to clients and potential visitors; that many people are unaware. Indeed, at first glance, many of them think that this site is dedicated to the search for employment, while LinkedIn is all a business development tool!
Currently, it has become an essential way to increase awareness of a company. For example, this real estate agency network appears as a serious and willing to be known in the professional world.
It certainly requires time and effort, but it is worth a try!
To begin, we must first create a profile; namely that it is the basis of your project. When a visitor is led to look at your profile, the first few seconds are decisive. This one will know right away if it wishes to do business with you or not.
Here’s a guide 15 tips for using LinkedIn as a real tool for generating “leads”.
CREATE YOUR PROFILE
1. Professional photo
No one will recognize you if you do not see your face well!
Besides this, the best photos are those that have a background with beautiful solid colours that highlight your face. As a real estate agent you made a representation trade; so you have to present yourself as professionally as the agency.
You should know that you can crop the picture so that when downloading coaching perfect.
2. Use a catchy title
The visible professional title under your name will appear throughout the site.
So use simple and clear terms. Here also stay clear unequivocal otherwise, no one will understand you. Add your particular area; location remains the first search term in real estate.
3. You are more than your job
The biggest mistake people often make is that they exclude their non-work-related experiences. If you belong to various social networking groups or if you blog; made know.
For a real estate agent have local commitments (member of a committee at the town hall, association, sports club …) is paramount, this must be indicated on your LinkedIn profile. Thus, LinkedIn will connect you to this or these social networks for professionals, and customers find you.
4. Create professional relationships that count
Take some time every month to update your contacts and add your new experiences; whether professional or not on LinkedIn.
A simple rule to add or not a contact: would you be comfortable calling that person by phone? If this is not the case, do not add to your contacts.
This includes thinking systematically add your clients, what is the best way to play the word of mouth.
This will allow you to expand your relationships, share experiences and also work together. There is no barrier on LinkedIn; each in a free choice to conduct its business as it sees fit.
A page “Do you know” is accessible. It allows you to add contacts that are linked to one of your training, one of your contacts … etc.
5. Work your recommendations
Get recommendations from its customers or professionals with whom we worked improves e-reputation. You will be recognized in your field. After the end of each transaction, consider asking your satisfied customers to be part of your contacts and ask them for a recommendation.
The best way to get a recommendation is to ask yourself the desired people. Moreover, people can also do it on their own, but this is quite rare because it requires a minimum of time. It is important to recognize the value of people’s judgments; it is a real motivator.
You can also use opinions by sending the same recommendations to your contacts. You will see how you will be surprised the number of returned about you. A more common variant of the recommendations is now the conferring of powers that contacts can assign you.
6. Use your abstract wisely
Fill your resume intelligently so that information goes to the internet.
Answer this question: “Why do you do what you do? “. About you, your past actions. Tell a “story” that exposes the things you have done so far.
7. Do not overlook the details
There is a LinkedIn feature that allows the addition of tools: this is to complete your profile content/skills from other websites.
For example, it is possible to add content to SlideShare.net, Twitter and WordPress. It will be providing a complete view of your digital presence to people who see your profile.
8. Feed regularly the conversation
With a click and mouse movement, you can easily control the arrangement of the different sections that make up your profiles.
Beside each title on your profile, there is a directional arrow as an icon that allows you to reorganize and focus on parts of your profile to attract the eye of Internet users.
When loading your page as much data appears. If you drag up, Internet users can see the information of primary importance. Your best asset as a real estate agent will have good recommendations of clients, reassemble this section as it becomes quite comprehensive.
9. Do not forget the benefits of SEO
If you put your public profile, search engines like Google and Bing will index the.
Take the time to optimize your resume using your name instead of “I” or “me.”
You can also create a link to the desired site and your LinkedIn profile.
LinkedIn Tricks To Make Your Profile Awesome
NOW YOU ARE READY TO PROMOTE YOUR REAL ESTATE AGENCY ON LINKEDIN
When a person is looking to market their drone photography business, they will turn to friends and family for help. While a person may be good at taking aerial photography they need to market their business properly to be successful. There are some marketing tips to help improve a drone photography company with a drone avec telecommande et camera.
Develop a Clear Message
The company should have a clear signal about their mission and should be able to reach their niche. A drone pilot can make money taking pictures of landscaping for a survey company, real estate, or private engagement such as weddings they need to market their service for this audience.
The sooner that the drone business can select the type of service they are going to provide the easier it will be to market. There should be a professional website that advertises a particular service. Instead of just stating that aerial drone services provide the business should state something such as real estate aerial photography for commercial realtors. A person should also include the location in which they serve.
A business can have the best-looking website, but it will not be of use if any one can find it. It is where a person should use some SEO skills. A person should think of keywords that relate to their business. They should type these words into a search engine and make sure their website shows up n the results. If not they need to take the time to link some keywords to their site to make sure it appears in the results.
Use a Lead Magnet
A lead magnet is something that a company gives customers for free if they provide their email address. Even if a person is not looking to use the service right now, they will be able to be contacted in the future. In a couple of weeks, they may be ready to make a purchase. An ebook such as a flying guide or even free training or legislation guide can be offered in exchange for the email address.
Loss the Contact Us Language
The landing page of the website can be used to interact with customers. This will turn a visitor of the site into a customer. The landing page is the most relevant page. This page can have different actions for the customer such click here to request a quote or register for our free email services.
Based on research from the Direct Marketing Association every dollar that is spent on email marketing will bring in an average of $42 to the business. This marketing will get the attention of possible customers. Email is also a good way to stay in contact with clients. They can also send an email at any time if they have a question. Email is also a great way to let the customer know about promotions, discounts, and special offers. They can also find out the latest happening in drone photography.
One of the best places to register the business is at JobsForDrones.com. This website is well known and well respect in the drone photography industry and has been known for attracting customers.
Digital marketing is the process of utilizing the internet at a prime marketing resource for your business. Most companies in the United States are local in nature, so it would make sense to emphasize a geographical reach for a campaign that would be centered around this method.
The first topic of focus is the building of an appropriately scaled website. It should be very organized and well built in that it should function very easily for the viewer. You should assume that anyone coming to your business website is going there for information, rather than to be entertained.
Forget about the flash presentations and anything that takes too long to load, just have a great copy as far as what your business does, sells or offers. You should have a well-designed system where people can easily find anything they wish to see.
Your website should be well optimized
This means that it should rank well in the search engines when the topic of your business mentioned in your local area is searched for.
Embrace social media because this is where the action is. Traditional advertising such as radio, TV and print media still works, but the cost of such compared to digital marketing does not compare.
Properly done, even with fees of SEO digital providing companies will far outdistance traditional media concerning the results. With digital ad campaigns, your returns are going to be much quicker, and provide the possibility of explosive results.
Make sure you are on social medias
Take Facebook for example, which is the great driver of online, social media advertising. You can develop a following audience rather quickly by simply doing a daily post and responding to anus opportunity to directly engage with your potential new customer base.
People like to be involved, and if the look at your business as a cause, a fun experience, or even interesting you have a chance to market to them. Here is the opportunity to offer discounts, games, prizes, and special events, where your customers to be can get involved, have fun, and save money.
Facebook also has a great pay-per-click ad system that enables you to target the specific demographic that fits your niche. For example, if you are a hobby shop, you simply narrow down your demographic to the very people whom you decree as your ideal customer. Then you create an ad or a coupon for just those people in your specific area, say a hundred mile radius. These people, who you never knew before, suddenly are your best customers.
The same can be done with other social media giants as Pinterest, Twitter, and Instagram. Each of these social media sites has a set of entirely different people, so you can set up marketing campaigns to each of them separately.
This can get overwhelming with the follow-up that will be needed, so if you hire an outside SEO company to do this for you, your returns will still be excellent, and you will be spending all your time helping all of your new customers.
In the Internet city, links are the streets that search engine crawlers use to find their way around. By analyzing links, search engines like Google can determine the relationship between different web pages. Also, they can determine how relevant a page is for given keywords. Thus, links are votes of popularity. The more links to a page, the better it does in search engine results, most of the times.
Search engines are sophisticated pieces of software that use a lot of algorithms to determine how valuable links are. At the very basic, search engines evaluate links coming from different sites. If an inbound link comes from a popular website, then search engines will evaluate such a backlink as a valuable link. Similarly, if a link comes from a site that is down in popularity, then search engines assign a lower value to such links. Another noteworthy thing about backlinks is the fact that anchor text matters a lot. If a link points to a page with the right keywords, then search engines will rank the page higher. The inverse is also correct.
In summation, link building is not all about gathering outbound links. The value of the links matters a lot and as a website owner, you need to make sure you get valuable links to get right up there on page ranking.
If you do not have a website on the Internet, to promote your business, then our first tip would be, “Get on the Internet.”
Every business should have an internet presence to attract customers, and if you are not attracting new clients, can you figure out where your business might be heading?
More than 70% of all purchases today are done following an Internet search. People are looking for quality information and places to buy the product or service, and if you do not have a healthy Internet presence, you are missing out. Below, to help you understand what you need to do, we provide the following top digital agency marketing tips.
Digital Agency Marketing Tips
For our first digital agency marketing tip, we go back to the basics; get on the Internet if you are not already there. This topic has been beaten to death so we will not belabor it anymore.
Our second digital agency marketing tip is, know how your website is performing. What I refer to is:
a) How much traffic is your website getting and how does your website rank?
b) Is your traffic coming from direct links or Internet searches? This can be a measure of how well your Internet SEO is functioning. If you are not getting a large chunk of your traffic from Internet searches, then someone else is getting all those new customers, and our third digital agency marketing tip would be, quickly fix your website as you are losing business.
Our next digital agency marketing tip is, don’t look at what you have done to date as a failure. Spend the 70% of the time people spend on worrying about the past, focusing on the future. What we have found working with lots of clients is, some people are nervous about sticking their necks out, suggesting there are things not right with the website on the Internet. This only delays the pain, so let’s look at this as a great opportunity.
If you do not have a digital marketing plan, then our next digital agency marketing tip would be, get help to develop a digital marketing plan that includes, but not limited to:
a) Search Engine Optimization objectives.
b) A simple, but an effective website that is not cluttered.
c) Content optimization
d) Conversion optimization
e) Opportunity-based link building
f) Constant monitoring of site health through diagnostics
g) Scheduled reporting on performance.
Getting your message out about your website is a large job. Integral to any website marketing plan is using all the social media tools available to spread the word. As our last digital agency marketing tip, we strongly suggest your digital marketing strategy include a full-blown social media campaign.
The Internet can be one of the greatest tools for marketing your company, and your services or products. The opportunities, and the use of digital marketing, although critical to corporate success, are many times mostly misunderstood.
Business owners and managers, in many cases, believe that once they have a website that is all they have to do. They then wonder why they are not seeing all those new customers coming to through their doors, or at least buying their products or services over the Internet. It is sad there is a disconnect, but just like marketing by other means, you have to understand what makes it work, or have people working with you that do know what makes it work.
And now, we will give you a “freebie;” one more digital agency marketing tip. Have people on your team who not only know how to technically build a website, but know how digital marketing works. The two are not the same, and if someone tries to convince you they are, go and talk to someone else.
Lіnk buіldіng іѕ оnе оf the most bаѕіс рrіnсірlеѕ оf SEO. Gаіnіng links tо уоur website build Wеbѕіtе Authоrіtу and thаt equaled tо раgе rank and increased оrgаnіс trаffіс. Gaining ѕtаtuѕ аѕ аn authority wеbѕіtе involves a numbеr оf factors іnсludіng trust, rеlеvаnсе and еndоrѕеmеntѕ from оthеr аuthоrіtу wеbѕіtеѕ. Gaining еndоrѕеmеntѕ frоm оthеr wеbѕіtе is accomplished thrоugh lіnk building.
Importance of SEO Link Building
The natural lіnk іѕ the rеѕult оf аnоthеr website publisher fіndіng аnd аррrесіаtіng your content еnоugh to рlасе аn unsolicited link tо уоur wеbѕіtе.
Manual nаturаl lіnkѕ аrе the bеѕt, but hаrd tо соmе bу, mаnuаl buіldіng is a nесеѕѕіtу. Mаnuаl buіldіng is the рrосеѕѕ оf building or rеquеѕtіng lіnkѕ from other wеbѕіtе. Mоѕt mаnuаl buіldіng іѕ performed through article marketing, blоgѕ and оthеr ѕосіаl mеdіа nеtwоrkѕ.
Link Value: One оf thе lеѕѕеr undеrѕtооd рrіnсірlеѕ of link building іѕ the vаluе thаt the search engines place оn a wеbѕіtе. Thіѕ іѕ where wеbѕіtе аuthоrіtу соmеѕ іntо рlау. Thе mоrе аuthоrіtу thе ѕеаrсh еngіnеѕ gіvеѕ to a wеbѕіtе thе stronger thе links аrе frоm thаt wеbѕіtе.
Example: A website wіth a wеbѕіtе аuthоrіtу оf 5 рrоvіdеѕ a more роwеrful link thаn dоеѕ a ѕіtе wіth a аuthоrіtу оf 2. However, аlmоѕt аnу lіnk is a good lіnk; іt juѕt dоеѕ nоt gіvе уоu the ” juісе” оf a higher authority website.
Thе value оf a lіnk, even frоm аn authority ѕіtе, can bе dіmіnіѕhеd іf thе аuthоrіtу site has a lаrgе number of lіnkѕ on its раgе. Links from a аuthоrіtу site thаt has 20 lіnkѕ on іtѕ page wіll hаvе lеѕѕ vаluе than if іt only hаѕ ten links. But, let’s bе rеаlіѕtіс, аnу lіnk frоm a hіgh аuthоrіtу website is always vаluаblе.
Lіnk Buіldіng – Where Tо Gеt The Mоѕt Juісе:
Aѕ I have ѕtаtеd аbоvе, authority website рrоvіdе thе bеѕt lіnkѕ. Alѕо іnсludеd would bе, government ѕіtеѕ, соllеgеѕ and other еduсаtіоnаl ѕіtеѕ, and dоt org ѕіtеѕ, аlthоugh lіnkѕ from these ѕіtеѕ саn bе hard to оbtаіn.
Hіgh ranking ѕосіаl mеdіа sites саn рrоvіdе quаlіtу tо уоur building program. Sites ѕuсh аѕ, Stumble Uроn, Dіgg, Deli.cio.Us, FaceBook аrе аmоng thе best. These ѕіtеѕ nоt оnlу provide quality links, уоu also gеt the аddеd vаluе оf rесеіvіng traffic frоm thеm. Thаt gіvеѕ you dоublе value fоr your effort.
Yоur program should аlѕо include ѕоmе hіgh аuthоrіtу blоgѕ. I know уоu hаvе heard that the ѕеаrсh еngіnеѕ like blogs and thаt thеу tеnd to rank hіghеr than ѕtаtіс ѕіtеѕ. It іѕ true thаt blogs tеnd tо gаіn hіghеr аuthоrіtу thаn ѕtаtіс sites. Thіѕ іѕ аn important rеаѕоn to include blоg into уоur рrоgrаm.
In ѕummаrу, уоur building еffоrtѕ should be a рrоgrаm аnd, not a campaign. Yоu must рlаn hоw and whеrе уоu wаnt tо gеt уоur lіnkѕ аnd уоu nееd to undеrѕtаnd every аѕресt оf thе рrосеѕѕ. Once you hаvе thе undеrѕtаndіng, you nееd thеn, аnd оnlу thеn, bеgіn your building рrоgrаm.
See the video below to learn more about link building.